The Danish Social Democratic Party - Annual Congress

The Social Democrats hold an annual congress that is intensively covered by the press. The party's branding is therefore an important part of the congress.

For this congress, the chairman of the party wanted to signal a restructuring process in the party and introduce a new profile that was at the same time faithful to the party's long history.

That's why Get Visual designed a new stage expression, where a new lectern in particular was a stated wish of the chairman.

NEW LECTERN BRANDING THE SOCIAL DEMOCRATS

The essential elements of the stage renewal were a new panel table front and lectern. Both elements were made of oak – a material that goes back more than 1,000 years in Denmark's history, and which throughout the ages has had a great influence on Danish design and craft traditions.

The lectern formed an important visual element in the scenography, and was designed by Get Visual with references to the capital A and the Social Democrats' visual identity.

The choice of material thus supports the Social Democrats' self-understanding with regard to quality, history and change in Danish society.

SCENOGRAPHY THAT SUPPORTS MESSAGES

As a tribute to the Social Democrats' founding principles, "freedom, equality and community" has a prominent position on both the podium and lectern. Long lines symbolize the three virtues, just as the party's symbol "the rose" is included as part of the ornamentation.

The front of the panel table is made of oak, a type of wood that exudes Danish history

The design of their scenography focuses on long-lasting solutions that can be reused.

In addition, inspiration is drawn from the party's letter. The geometry of the "A" repeats itself in many places in the design, so that most lines have reference to the big "A".

When Get Visual designs and produces stage sets for customers, we work on long-lasting solutions that can be reused. It is always with respect for and based on the customer's visual identity and their design manual - even when materials that are not described in the manual are in use.

NEED INSPIRATION FOR BRANDING THE COMPANY THROUGH YOUR EVENTS?

We are happy to give several examples of how a stage set can do something special for your event - regardless of the size. The earlier we are involved in the process, the better we can inspire a solution that fits your company's profile exactly.